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How to Turn Your Employees into Brand Advocates

We can all agree that attaining and retaining top talent is critical to a company’s success. Today, through social media platforms such as Glassdoor, negative reviews can tarnish an employer’s brand and turn qualified candidates in the opposite direction. Outside of standard recruitment marketing efforts, taking action as an employer to enlist your employees as advocates can lead to a more authentic voice and overshadow the negative outliers.

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marketing-HR

Why and How HR Needs to Act More Like Marketing

With the digital landscape rapidly changing, Marketing success now depends heavily on support from Human Resources. Not only to identify and train new skillsets, but also ensure that employees are being treated the right way when they are off-boarded.  A tighter partnership between the two departments will help strengthen an employer’s overall brand.  In a recent study we conducted with Hunt Scanlon Media, we learned that concerns about off-boarding have escalated due to social media trends  such as Glassdoor and Linkedin.

An insightful article from Harvard Business Review looks at some marketing practices Human Resources should be adopting to create a well rounded brand. Check out the article Here.

 

onboarding

Onboarding Strategies Fall Short

According to a recent article on Hunt Scanlon, over a third of employers (36 percent) lack a structured onboarding process, and a significant number are reporting costly consequences.

One of the strategies we recommend for employees transitioning into new roles is to develop their own personal onboarding plan with their new manager.  A new employee’s most important objective their first week is absorbing everything. The plan should include: getting to know the culture and communication styles of the team, challenging projects, office dynamics, and ensuring alignment on priorities and goals with your manager.

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