We can all agree that attaining and retaining top talent is critical to a company’s success. Today, through social media platforms such as Glassdoor, negative reviews can tarnish an employer’s brand and turn qualified candidates in the opposite direction. Outside of standard recruitment marketing efforts, taking action as an employer to enlist your employees as advocates can lead to a more authentic voice and overshadow the negative outliers.
With the digital landscape rapidly changing, Marketing success now depends heavily on support from Human Resources. Not only to identify and train new skillsets, but also ensure that employees are being treated the right way when they are off-boarded. A tighter partnership between the two departments will help strengthen an employer’s overall brand. In a recent study we conducted with Hunt Scanlon Media, we learned that concerns about off-boarding have escalated due to social media trends such as Glassdoor and Linkedin.
An insightful article from Harvard Business Review looks at some marketing practices Human Resources should be adopting to create a well rounded brand. Check out the article Here.
As social media channels expand, off-boarded employees have increasing influence over prospective employees’ decisions to either approach or avoid your company. The same goes for potential investors, customers and business partners; many seek out employee feedback for a clear and accurate picture of your organization.
As job seekers search for companies they would love to work for, social media platforms like Glassdoor and LinkedIn are giving them easy access to former employees’ candid opinions of their employers. At the same time, former employees seem to be increasingly comfortable sharing their impressions. This gives your prospective employees, customers, investors and business partners unprecedented insight into everything from your company’s culture to its leadership style, work environment, products and services, and even HR processes. It also leaves your employment brand more vulnerable than ever. Read more
Leveraging Talent Relationships is Now Seen as Critical to the Job Search Process and Even More So to a Company’s Brand. We recently took part in an article and podcast with Hunt Scanlon Media, the most widely referenced source of human capital information. Take a look. Read more
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