With the digital landscape rapidly changing, Marketing success now depends heavily on support from Human Resources. Not only to identify and train new skillsets, but also ensure that employees are being treated the right way when they are off-boarded. A tighter partnership between the two departments will help strengthen an employer’s overall brand. In a recent study we conducted with Hunt Scanlon Media, we learned that concerns about off-boarding have escalated due to social media trends such as Glassdoor and Linkedin.
An insightful article from Harvard Business Review looks at some marketing practices Human Resources should be adopting to create a well rounded brand. Check out the article Here.