Can you influence exiting employees to bolster your employment brand?

We’d like your point of view.

As job seekers search for companies they would love to work for, social media platforms like Glassdoor and LinkedIn are giving them easy access to former employees’ candid opinions of their employers. At the same time, former employees seem to be increasingly comfortable sharing their impressions. This gives your prospective employees, customers, investors and business partners unprecedented insight into everything from your company’s culture to its leadership style, work environment, products and services, and even HR processes. It also leaves your employment brand more vulnerable than ever.

Unfortunately, little research has been conducted on the influence that exiting employees can have, as well as what companies can do to turn former employees into brand ambassadors and advocates. To help fill this gap, Mullin International, a leading Outplacement firm, and Hunt Scanlon, a leading provider of strategic HR information, are partnering on a study focusing on HR executives’ opinions. We’d like your input.

Over the next six months, look for 6 very short (three-minute), anonymous “input forums” to capture your opinions. In exchange, we will send you updates from our findings.

Click here to view the first set of questions.  Your answers are anonymous and will not be traced back to you or your company.

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Thank you for your participation.
The Mullin International/Hunt Scanlon Research Team