We can all agree that attaining and retaining top talent is critical to a company’s success. Today, through social media platforms such as Glassdoor, negative reviews can tarnish an employer’s brand and turn qualified candidates in the opposite direction. Outside of standard recruitment marketing efforts, taking action as an employer to enlist your employees as advocates can lead to a more authentic voice and overshadow the negative outliers.
According to an article on Society for Human Resource Management, data shows that people trust their peers and employees more than just about anyone else when it comes to learning about a company, and content shared via employee advocates will perform 24 times better than content shared by corporate brand channels. HR professionals can achieve this by encouraging participation, offering coaching and career services, and more.